ILUMINARC® Announces Staff Additions

Hollywood, FL – ILUMINARC® announces the addition of two staff members.

Gus Macias was hired as Business Development Manager to develop and support the growth of Iluminarc. In this capacity, he develops and maintains channels of distribution for sales of architectural lighting products and develops and supports the implementation of sales and marketing campaigns.

Geoff Farrell was recently named the Applications and Projects Specialist for ILUMINARC®. Farrell’s primary objective is to provide technical, design, sales and marketing support to customers, manufacturer’s representatives and dealers. He assists specifiers, bidders and designers in determining effective applications of the lighting products and assists in the design and specifying process.

These individuals have years of experience in the lighting business and are accredited by LEED. Macias is certified in lighting by National Council on Qualifications for the Lighting Professions and is a LEED Accredited Professional as well as being LEED accredited in Building Design and Construction. He  previously worked as Senior Sales Representative and National Distribution Manager for Philips Lightolier.

Farrell is also a LEED Accredited Professional and previously worked as a senior lighting designer for Pavlik Design Team in Fort Lauderdale. Prior to that, he was the principal of LightSpace Design architectural lighting.

Both men report to Jamey Brock, Director of Sales for ILUMINARC®.